In a world of ‘new media’ and the ‘connection economy’ is business still the same?
Business 2.0 is not about ecommerce or even mcommerce, it’s a new way of doing business that shuns the old ways and embraces the modern era. No longer are suits and ties mandatory to impress. A modern artist does not generally wear a collar and tie with a sharp suit when he’s selling his art. The artist is much a part of the art as is the actual art itself.
Business 2.0 then is about embracing our creativity as individuals or as a collective enterprise and taking it to the world as we are. No tie required.