Mass media is spam. If you want to be part of the new economy built on trust and connection then spamming is something you need to avoid. Spam was around before the Internet and email. Organised religions use a form of spam called mass door knocking to spread their idea. Everyone is entitled to their ideas, and to spread them. But in the new economy they are better spread to people that want to hear them. We still need to knock on doors but we have all the tools at our disposal to pick the right ones.
Don’t just flood Twitter and Facebook with spam, if you have a truly remarkable idea, then people are already waiting for you to show up.