If you use Twitter, Facebook and other publicly accessible social networks then you need to give some thought to your brand. This can be your business or personal brand. There are some very simple rules to follow to make sure you make the right impact,... View More
The Internet and computing is now so prevalent in society and culture that there are few businesses in the modern world that do not in some way interact with them. Farmers use software for accountancy, websites for ordering feed, email to communicate and computerised feeding... View More
Here is a list of accessories that bootstrapper's may find useful along their journey. The vastness of choice on the web can be difficult to muddle through. Here are a few apps and services that I either personally use, or have came across on my... View More
The traditional marketing department of a corporate giant is tasked to win new customers and increase consumption of its products. Their approach is one of interruption mass marketing using TV ads, magazine adverts, YouTube mandatory video ads, banner ads, pop ups, pop unders, sponsored ads,... View More
In today's world of the internet age it may seem that getting your idea out there and getting noticed is impossible, and you might be right. Most successes these days are not overnight, not the meaningful ones, the ones that add real value to our... View More
Deciding your sales approach for a SaaS app, new product, service etc. can be daunting. In the world of the web it can seem like the only option for a new start business, but it's not the only option.
Before the advent of the internet sales... View More
Having doubt about your new SaaS app or any business/idea for that matter is part of the course of being an entrepreneur, artist, creator, designer, ______ fill in the blank.
Hard liners say "never doubt yourself" as it will only lead to failure. I'm not sure... View More
I'm often amazed by what can come out of just a few hours of doing the hard stuff. By hard stuff I mean the stuff that really matters to the growth of your business or project. The stuff that will make a real and lasting... View More
In a world of 'new media' and the 'connection economy' is business still the same?
Business 2.0 is not about ecommerce or even mcommerce, it's a new way of doing business that shuns the old ways and embraces the modern era. No longer are suits and... View More
Getting a project out the door on time such as a new software release/tweak, or a new ad campaign can run over and over way past the intended release date. There are many approaches to project management that go deep in to the whole strategy around managing this, and... View More